About AURA 


Let me introduce you to AURA, who promised to play a leading role in the beauty industry.

About AURA

Let me introduce you to AURA, who promised to play a leading role in the beauty industry.

CEO Greeting

AURA Co., Ltd. promises to establish itself as a leader in finally creating standards for future beauty by utilizing the latest technologies such as AI and big data in the rapidly evolving beauty market.

AURA Co.,Ltd CEO

Park Jong Lae

01

Information

AURA is a leading company in the beauty technology field by converging AI technology and beauty technology in the era of the 4th industrial revolution.


CEO Greeting



AURA Co., Ltd. promises to establish itself as a leader 

in finally creating standards for future beauty by utilizing the latest technologies such as 

AI and big data in the rapidly evolving beauty market.




AURA Co., Ltd CEO

Park Jong Lae

01

Information


AURA is a leading company in the beauty technology field by converging AI technology and beauty technology in the era of the 4th industrial revolution.


R&D


Continuous research and development utilizing the latest technology.

Customized


AI & deep learning technology to recommend personalized services and products

Inner Beauty


Personalized inner beauty product service that combines beauty and health

02

Our Values

AURA uses the latest future beauty technology,

We are creating a future where 'customized for only one' becomes standardized.

01
AURA Beauty Lounge
Top 1% Beauty Shop Franchise


It can be operated as a top store using multiple precision diagnostic devices.

It can be used in various types of stores such as skin ⠂, makeup, ⠂, hair ⠂ SMP, and it can be used actively, especially in skin shops.

From luxury brands to top 1% stores, they are already using diagnostic devices.


Try running a specialty store.

02
AURA Beauty Academy
Certificate ⠂Start-up


In the 18 years from 2006 to 2024, 6,840 people obtained certificates

581 people have successfully started their own businesses.


AURA Beauty Academy helps prepare for start-ups and subsequent operations, as well as certificates required for hair, skin, nails, and makeup shops.

We are constantly researching and applying the trends and technologies of the fast beauty industry in Aura to set a new standard for beauty education.

03
CELLDNA

1:1 Precision Skin Analysis 

a personalized brand


Don't try to match my skin to the cosmetics on the market anymore.

It is the world's only customized cosmetics made by accurately measuring customers' skin.

There are a total of four types customized by the custom dispensing manager of Toner ⠂ Essence ⠂ Cream ⠂ Sleeping Pack Aura based on measured skin data values.
We will ship it to your house.

It has a high satisfaction of 91%, and improvements have been made in tests on 12 analysis items such as pores, sebum, and trouble.

Your skin needs to get better.

04
Scalp Diagnosis
1:1 precision scalp examination and Personalized scalp products


It is a system that accurately measures the customer's scalp and recommends Aura's own products such as shampoo and ampoule that fit the type.

Scalp health and hair loss relief care can help you manage trust with your customers more strongly.

05

Natural Enzyme Arazyme 

Utilization Product Development

Korea Institute of Life Sciences 

joint research


Based on Arazyme, a 100% non-toxic natural ingredient that does not contain various chemicals that must be added inevitably to existing products, we developed cosmetics, inner beauty, and face wash to think about your entire body. 

02

Our Values


AURA uses the latest future beauty technology,

We are creating a future where 'customized for only one' becomes standardized.

03

History

AURA is 

developing for 

better beauty culture

04

Address

Head Office


302, Ga-dong 35, Dalseo-daero 91-gil, Dalseo-gu, Daegu, South Korea 

TEL : 053-716-1816

FAX : 053-425-2233

Main Beauty Academy


9-10F, Megatown, 415, Hakjeong-ro, Buk-gu, Daegu, South Korea

TEL : 053-324-2112

FAX : 053-856-7054

Head Office


302, Ga-dong 35, Dalseo-daero 91-gil, Dalseo-gu, Daegu, South Korea 

TEL : 053-716-1816

FAX : 053-425-2233

Main Beauty Academy


9-10F, Megatown, 415, Hakjeong-ro, Buk-gu, Daegu, South Korea

TEL : 053-324-2112

FAX : 053-856-7054